Admission Counselor & Recruiter

Company: Bethel University
Location: Mishawaka
Posted on: February 15, 2026

Job Description:

Job Description Job Description Bethel University Adult, Graduate, & Extension Studies Data Year: 2026 Job Title: Admission Counselor & Recruiter Department: Adult, Graduate, and Extension Studies (AGX) Location: AGX Suite Reports To: Director of BU-X Student Services Prepared On: 1/12/26 Position Type: Full-Time; Salary Role This position supports the mission of Bethel University's AGX programs by combining student recruitment with admissions operations support. Approximately 60% of this role is focused on actively recruiting prospective students through relationship-building, site visits, events, and follow-up communication. The remaining 30% involves coordinating application materials, managing admissions records, and supporting back-end processes to ensure a smooth admissions experience. The successful candidate will be passionate about serving prospective students, thrive in a fast-paced environment, and demonstrate excellent organizational and communication skills. Essential Functions & Responsibilities Recruitment (Primary Focus - 50%) Develop and implement recruitment strategies in collaboration with the BU-X Student Services and the Director of Strategic Partnerships. Coordinate and implement recruitment visits to extension sites, churches, high schools, businesses, and community events. Represent Bethel University at college fairs, career fairs, community events, and site visits. Lead on-campus and virtual presentations, tours, and admissions interviews. Maintain systematic and consistent communication with prospective students, applicants, and influencers regarding program information, admission standards, and financial aid. Conduct follow-up through phone calls, emails, text messaging, and personalized communication strategies. Participate in planning and execution of information nights, preview days, and new student orientation events. Generate and utilize CRM reports and enrollment data to inform recruitment strategies. Develop relationships with site directors, church leaders, program chairs, and business/community leaders to generate leads. Actively recruit and build pipelines for adult, graduate, and extension studies programs. Admissions Operations (30%) Maintain accurate applicant records in the admissions CRM system. Monitor applications through the full admissions process from inquiry to enrollment. Evaluate applicants' academic credentials based on established admission standards; make initial admission recommendations where appropriate. Work collaboratively with admissions staff, program directors, financial aid, registrar, and advisors to ensure seamless enrollment experiences. Coordinate application file review, updating applicant statuses and maintaining records with confidentiality and accuracy (FERPA compliance). Track and prepare weekly enrollment funnel reports and course count updates. Assist with the creation and distribution of communication templates and content for admissions purposes. Coordinate with Admissions Counselors, Site Directors, and the Registrar to ensure timely acceptance decisions. Organize digital filing of transcripts, test scores, recommendations, and other supporting materials. Assist with tracking and preparing weekly admissions reports and enrollment funnel metrics. Provide support during peak processing seasons (e.g., semester start-ups, transcript evaluations). Events and Marketing Collaboration (20%) Assist in the planning, promotion, and execution of campus events including information sessions, orientation, and open houses. Work with Enrollment Marketing to contribute ideas for AGS/AGX marketing materials and communications. Collaborate with other university departments including Financial Aid, Registrar, and Student Development to provide a smooth onboarding process for new students. Coordinate with the Marketing Department and IT for updates to website content and promotional materials. Represent AGX programs at professional conferences and events when needed. Maintain inventory and update recruitment and admissions materials (brochures, inquiry packets, campus visit materials). Monitor the general admissions email inbox and respond to routine inquiries. Coordinate and align calendars/events for recruitment travel and visits. Performance Expectations Provide prompt, professional service to prospective students and internal stakeholders. Maintain accurate, up-to-date records in alignment with FERPA guidelines. Display a high level of initiative, attention to detail, and time management in a dynamic office setting. Exhibit the ability to prioritize multiple projects and meet deadlines. Represent Bethel University with professionalism, enthusiasm, and alignment with its Christian mission. No PTO during the first 90 days. Knowledge and Skills Experience One to three years of experience in higher education admissions, marketing, sales, or a customer-facing role preferred. Demonstrated excellence in communication and relationship-building. Detail-oriented with strong project management skills. Experience with CRM systems and Microsoft Office Suite Experience with Basecamp, Canva, or admissions software platforms (e.g., Slate, Element451) is a plus. Education Bachelor's degree required. Interpersonal Skills Strong organizational, analytical, and project management skills. Excellent written, oral, and interpersonal communication abilities. Ability to work independently and collaboratively. High level of attention to detail and ability to manage confidential information. Flexible problem-solver with initiative and creativity. Physical Requirements Position requires sitting, standing, talking, and listening up to 75% of the time. Occasional lifting or carrying up to 25-50 pounds for recruitment events. Frequent travel required (up to 30%), including some evenings and weekends. Work Environment Office work primarily takes place in a moderately quiet, temperature-controlled office environment. Hybrid potential based on seasonal workload and with supervisor approval. For more information visit our website at www.bethelunviersity.edu Bethel University does not discriminate on the basis of race, color, age, sex, disability, national or ethnic origin in employment opportunities, in keeping with applicable state and federal laws. In keeping with the mission of the institution, Bethel University seeks applicants with a strong commitment to the values and lifestyle of evangelical Christianity and who profess a personal relationship with Jesus Christ. As a Christian institution, we require faculty and staff to adhere to the University's Lifestyle Covenant and to enforce a religiously based statement of responsibilities for all University employees. Women and minorities are encouraged to apply. Bethel University, as an educational institution operating under the auspices of the Missionary Church, reserves the right to prefer employees on the basis of religion (Title VII, Sections 702-703, United States Civil Rights Act of 1964 as amended). Job Posted by ApplicantPro

Keywords: Bethel University, Kalamazoo , Admission Counselor & Recruiter, Administration, Clerical , Mishawaka, Michigan