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Digital Marketing Associate Intern

Company: OptiMed Health Partners
Location: Kalamazoo
Posted on: March 27, 2020

Job Description:

Digital Marketing Associate InternOptiMed Health Partners is a rapidly growing pharmacy, specialty pharmacy, and infusion services headquartered in Kalamazoo, Michigan. OptiMed is focused on developing outstanding integrated solutions for patients, providers, payers, pharma, and partners that extends beyond the office walls; we help connect people to improved care.We are looking for a dynamic, self-motivated team player to support our online and digital marketing efforts. The ideal candidate has a solid understanding of the digital marketing landscape, strong analytical skills, excellent communication skills, is highly organized, has a thirst for professional development and a passion for helping others.As a Digital Marketing Associate, you will develop, optimize and manage integrated online marketing campaigns with elements of PPC, SEO, and content marketing. Manage all advertising and SEM mix, including but not limited to: display, paid search, paid social, along with programmatic and re-targeting tactics. Grow and manage marketing automation platform nurturing the customer along the sales funnel through email automation, targeted email marketing and lead management. The Digital Marketing Associate will report to the Marketing Manager. Applicants with experience in Google Analytics, sales sequences, and drip campaigns will be given prime consideration.Primary ResponsibilitiesOptimize the performance of online advertising campaigns across major networks like Google, Microsoft, Amazon, Facebook, and more. This includes, but is not limited to: writing ad copy, posting image ads,setting up A/B tests, adjusting targeting and bid strategies,managing budgets, forecasting spend, and tracking performance. Perform research, competitive analysis and report for both PPC and SEO campaigns.Communicate with team on a regular basis for approvals, revisions, reporting and to answer questions adhering to policy and document control. Ensure team is aware of escalating issues as they arise.Maintain an accurate communications calendar of the publication strategy, major client events, such as sales,promotions, new product launches, and conferences.Work alongside sales to support the CRM, marketing automation platform, and drip campaigns.Prioritize assignments via an internal task tracking tool (Microsoft Teams).Periodically review the accuracy and relevance of internal and external client resources,automated dashboards and reports, updating information as needed.Maintain a current understanding of digital marketing and evolving trends across all channels.Assist Marketing Manager with ad-hoc and monthly reports, incorporating executive-level, task/impact summaries. Other duties assigned.Minimum QualificationsPursuing or graduated with BA/BS degree, ideally in business (marketing, economics, management, finance, entrepreneurship),language arts (English, creative writing) or public relations. BA/BS requirement waived for candidates with equivalent practical experience. Must be proficient in Microsoft Office Suite.Preferred experience in SEO, SEM,Display, Paid Ads. Familiarity with Google Ad Words, Bing Ads or Facebook Ads. Experience running PPC, social media campaigns, or email automation a plus.Preferred experience in a client service capacity with proven ability to articulate in a clear, concise and compelling manner.Job DetailsThis is an internship position with career advancement opportunities available to those who demonstrate strong performance. The ideal candidate lives in the Kalamazoo area and is able to work from our HQ office.

Keywords: OptiMed Health Partners, Kalamazoo , Digital Marketing Associate Intern, Advertising , Kalamazoo, Michigan

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