Digital Marketing Manager

Company: Greenleaf Hospitality Group
Location: Kalamazoo
Posted on: January 15, 2022

Job Description:

Top Reasons to Work With GHG
We are one of the Nation's 101 Best and Brightest Companies to work for
You'll have the opportunity to work with a -team that is fun, creative, and brings a unique passion for our industry
You will -utilize your -skills and experience in an environment that encourages creativity

What You'll Be Doing
Creating and managing content on websites and social media channels for all GHG brands
Maintain the primary voice of our brands
Write engaging and audience-relevant copy for social media, website, newsletters, event descriptions, advertisements, and press releases
Maintain a monthly editorial calendar for all GHG brands
Collaborate with marketing team and business partners for input, feedback, and ideas
Create and execute digital campaigns to generate leads and revenue
Use Google Analytics to optimize websites and provide reporting
Monitor reviews, respond to consumer feedback, and track trends
Attend major events to take photos and video and post on social media in real-time
Organize and execute lead generation activities on social media and websites
Update events and promotions on websites, social channels, regional media calendars, and other partner calendars
Develop and manage social media ads and mass marketing emailing
Brainstorm, develop, plan, and track marketing plans
Continuously keeping updated on key industry trends, competitive insights and emerging social media and digital marketing technologies

What You Need for this Position
Bachelor's degree in Communications, Marketing, or related field is preferred
2+ years of social media management or digital marketing for a brand, agency, or media company
Superior writing, editing, and proofreading skills
Strong attention to detail; organized and strong with follow up and follow through
Team-orientated attitude
Social media savvy (Facebook, YouTube, Twitter, Instagram, Snapchat, TikTok, etc.)
Google Analytics certification is preferred
Proficient in WordPress, Constant Contact, and Google Docs

What's in it for You
401k with contribution match
Medical/Dental/Vision
Health and Wellness reimbursement
10% Discount on GHG outlets
Complimentary Meal Break
Annual Bonus Opportunity
Cell Phone Reimbursement

Keywords: Greenleaf Hospitality Group, Kalamazoo , Digital Marketing Manager, Executive , Kalamazoo, Michigan