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Director of Communications, Global Outreach

Company: Fetzer Institute
Location: Kalamazoo
Posted on: August 6, 2022

Job Description:

COMPANY BACKGROUND/CULTUREThe Fetzer Institute (the "Institute") is a private foundation based in Kalamazoo, Michigan, with a mission to help build the spiritual foundation for a loving world. The Institute was founded by John E. Fetzer (1901-1991), an American broadcast pioneer and owner of the Detroit Tigers Major League Baseball team. He established the Institute as a five-hundred-year organization on the belief that efforts to address humanity's greatest challenges must go beyond examining social, political, and economic causes to address their psychological and spiritual roots.
The Institute is at an exciting time in its history, having recently adopted its current mission statement, a bold new Theory of Change, and a long-term goal: to help catalyze and support a broad-scale, spiritually grounded transformation from an ego-centered way of being grounded in separation and fear to an all-centered way of being grounded in wholeness and love. With investments and collaborators in areas such as democracy, faith and spirituality, education, and media, the Institute supports work that will enable a critical mass of persons around the world to embrace love as the guiding principle and animating force for living in sacred relationship with Spirit, self, others, and the natural world.
KEY RESPONSIBILITIESThe Fetzer Institute seeks a strong leader to help us serve and inspire an emerging movement of practitioners, researchers, and spiritual innovators that use love as their primary operating system. We're looking for an empowered, spiritually grounded, analytical, tech-savvy, audience centric, movement builder who can help translate one of Fetzer's core values of sacred hospitality into digital spaces and interactions through top-notch digital campaigns, cutting edge communications, decolonized storytelling, and memorable audience experiences. We are aiming to generate deeper impact within male audiences; religious; audiences; BIPOC audiences; and youth audiences. The Director of Communications will report directly to the Vice President of Global Outreach and lead a team of seven. The department spans a wide range of functions: branding, communications, marketing, technology, events, grantmaking, and exhibiting respect and love for the entire global human family. To qualify for this position, you must have 15+ years of experience, an established track record of impact and results and experience leading a team (other experience such as organizing or campaigning may qualify). A Bachelor's degree required, Master's degree preferred in related field. Basic knowledge of, enthusiasm for and curiosity about the global human family's great religious, spiritual, and scientific traditions required.
Communications and Marketing Responsibilities With an emphasis on sacred digital hospitality, the Director will be responsible for the implementation of the Institute's communications and marketing plan. This is 65% of your role.

  • Design and operationalize communication and marketing strategies concurrent with the departmental vision to reach millions of people with the inspiring call to join a love-based movement for personal and social spiritual transformation
  • Serve our major stakeholder groups with regular communications: board, staff, partners , philanthropic allies, and the public
  • Map out an editorial calendar with unique and edgy storytelling, ensuring Fetzer's visual and written communications are diverse, inclusive and invitational
  • Oversee internal and external "united voice" messaging (press releases, advisories, opinion editorials, talking points, website copy, newsletters, articles, etc.)
  • Develop and execute distribution strategy for all channels: owned (SEO, website, blogs, spiritual resource hub, email, digital events, social media), earned (press hits and partner channels), and paid (SMM, Google Ads, press placements, sponsorships)
  • Develop high-impact email marketing campaigns to share Fetzer's thought leadership, resources, and movement activities with targeted audiencesBasic familiarity with martech required (video conferencing, marketing automation, databases, and analytics platforms)
    Management and Relational ResponsibilitiesFetzer values strong relationships, authenticity, staff development, and beloved community. Since the VP, Global Outreach is based in Los Angeles (with the rest of the team based in Kalamazoo), the Director will be the primary on-site manager of the team, the bridge builder between CA and MI, and the primary internal departmental liaison. This is 25% of your role.
    • Manage and provide growth opportunities for a team of seven communications professionals, all who have budgets for both ongoing professional and spiritual development
    • Manage relationships and scope of work with external vendors, freelancers, and partners
    • Quarterly travel to LA to work directly with the VP, Global Communications
    • Develop strong relationships with and provide communications support to the Ally Development and Program teams to ensure an integrated holistic organizational strategy
    • Model the ability to hold differences of opinion, encourage creative thinking, and design spacious and inclusive meetings
      Learning, Inner Work & CommunityFetzer aims to "be" the change we want to see in the world. Therefore, every community member is expected to have a commitment to nurture their inner life, continual learning, and be active in the community. This will be 10% of your role.
      • Attend the Tues morning Community of Freedom Gatherings from 9am-12pm each week.
      • Optional 2-2:20pm meditation time every day.
      • Independently directed professional development and spiritual development will be built into your work plan every year.
      • Serve on optional committees to advise and benefit the staff community around particular issues
        Professional experience & Qualifications
        • This position requires an Bachelor's degree and a minimum of fifteen years experience.
        • Master's degree is preferred
        • Basic knowledge of world religions and spirituality required
        • A passion for curating diverse audiences and meeting audiences "where they are"
        • Must have a demonstrated impact record in digital growth, successful marketing outcomes, or campaign wins.
        • Possess a high level of initiative - being scrappy, curious, pro-active, high-energy, assertive, organized, and self-directed.
        • Friendliness, humor and a wee bit of cheekiness will be appreciated.
        • Learning and growth must be deeply held values.
        • The perfect candidate doesn't just want to be in the room where it happens - this candidate wants to make it happen!
        • A well-rounded interest set is helpful. A love of spirituality, storytelling, user experience, design, analytics, technology, events coordination, wellness or other areas within the field outreach are welcome and can be nurtured with growth opportunities for your interest area built into the role!

Keywords: Fetzer Institute, Kalamazoo , Director of Communications, Global Outreach, Executive , Kalamazoo, Michigan

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