Manager of Analytics
Company: Advia Credit Union
Location: Kalamazoo
Posted on: August 7, 2022
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Job Description:
Employment Type: Full-Time, Hybrid What you should know about
the roleThis position supports efforts to meet the strategic goals
of the credit union, including providing outstanding service to
internal and external members as defined by living and
demonstrating the core values of the credit union; Act with
Integrity, Drive Progress, Build & Strengthen Relationships and
Keep People at the Core. Oversees a team of analysts and supports
all of the analytics needs of Advia CU. This may include
recommending marketing activity, increasing market expansion and
managing product and service delivery products. This position
directs quantitative and qualitative research efforts using
statistical methodology and studies to conduct analysis of
programs, products and services offered, market potential,
competitive intelligence, member satisfaction and industry
standards to recommend sales goals and to help drive progress.What
you should know about AdviaAdvia is a fast-growing Credit Union
that is positioned in the top 3% of credit unions across the United
States with over 2 billion in assets. We offer very similar product
and services as the big banks with a focus on saving our members
money while providing financial advantages. We are rooted in our
communities and believe we have a responsibility to give back
outside of our four branch walls through volunteering and
charitable donations. The work environment at Advia is fast-paced,
performance based and fun infused. We certainly live by the saying
"work hard, play hard." As an employee of Advia, you can expect
regular and constructive feedback, development opportunities, great
benefits, excellent co-workers and engaged managers.As a Manager of
Analytics, you will have opportunities to:Lead the team responsible
for extracting data from databases and formulate into business
intelligence reports. Ensure accuracy in all data analytics
projects. Manage data vendors, systems and databases. Manage data
collection and updates accordingly. Lead acquisition and
abstraction of primary and secondary data from existing/new
internal or external data sources as needed to develop actionable
recommendations. Provide leadership to analyze and interpret trends
and patterns in complex data sets to identify key drivers,
mechanics and associated dependencies for driving member
acquisition, adoption, retention and cross-sell.Partner with the
Senior Management team to ensure all data reporting and analytics
needs are met for the entire organization. Proactively anticipate
data information that will aid in driving progress regarding the
organizational scorecard and goals.Lending-Responsible for a team
that provides analytical reviews for lending area, including but
not limited to: indirect dealer performance, underwriting guideline
& policy compliance, underwriting trend monitoring, various other
ad-hoc report requests from lending management. Perform
quantitative and qualitative analyses utilizing tools related to
core analytics, statistical modeling, and regression analysis to
develop business and portfolio insights. Conducts research, prepare
reports, and analyze credit performance on credit risk trends,
portfolio reviews, economic forecast, etc.Must comply with
applicable laws and regulations, including but not limited to, the
Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets
Control.Marketing- Directs all Marketing research functions with
the primary purpose of effectively translating analytics into
clear, actionable strategic recommendations to identify specific
opportunities to grow revenue, reduce expenses / improve efficiency
and set accurate targets for both. Effectively hires, mentors and
directs Marketing Analysts. Manage the analysis of market
expansion/consolidation utilizing market intelligence resources.
Analyze and interpret research results including opportunity and
threats. Based on analysis provide recommendations for
expansion/consolidation that would result in increased revenue,
reduction of expenses, or improved efficiencies. Assist in the
development and execution of marketing initiatives. Lead analysis
of target market universe and list development. Evaluate
traditional and digital media performance and make recommendations
to improve effectiveness and efficiency to maximize results.
Evaluate all paid and non-paid advertising and marketing efforts to
optimize performance and ROI.Support debit card, deposit products
and e-products by providing research and development functions.
Manage research of understanding member needs to identify new
products that will provide greater advantages to members. Analyze
current products and identify if improvements may be made that
would result in increased usage and revenue, reduction of expenses,
or improved efficiency.Manages direct reports to maximize
productivity, efficiency, and the potential of the human assets of
the company, including; monitoring staff performance, coaching,
counseling, training, assuring compliance with regulatory
requirements and organizational mission, values, policies and work
rules. Appraise performance and provide recommendations for
promotion, disciplinary action and termination, as
appropriate.ExperienceFive years to eight years of similar or
related experience, including preparatory
experience.Education/Certifications/LicensesA college
degree.Interpersonal SkillsThe ability to motivate or influence
internal or external senior level professionals is a critical part
of the job, requiring a significant level of influence and trust.
Obtaining cooperation and agreement on important outcomes via
frequently complex, senior level dialogues, as well as a
professional level of written communication skills are essential to
the position.
Keywords: Advia Credit Union, Kalamazoo , Manager of Analytics, Executive , Kalamazoo, Michigan
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