Marketing Internship Opportunity at Estate Planning Law Firm
Company: The Hayes Law Firm
Posted on: January 24, 2023
Our 16-18 week internship program is designed to provide
valuable career experience for students who wish to apply their
education and skills in the legal services industry. Participants
get on-the-job training as well as technical and business-oriented
education. As an intern at The Hayes Law Firm, you will be working
on small business marketing campaigns that significantly impact the
success of the organization. Through analytics and reports, the
intern will learn how to measure marketing effectiveness.
Interns will see firsthand what goes into the making of a
successful legal marketing campaign; they will handle campaigns
from session planning to logistics, followed by measuring
effectiveness through analytics, reports, and financial analysis to
determine ROI on various marketing campaigns + projects.
You will walk away from this internship program with invaluable
insight, on what it takes to generate new clients re: Legal
Services industry. Our firm is looking for college/university
students who are considering a career as an attorney, or as a
marketing professional within the legal services industry.
Help coordinate the planning of special events, conferences,
meetings, workshops, and classes.
Help with other duties related to the events such as promotional
item research and orders, signage, proofing, speaker packets,
survey creation and setup, updating website, and general marketing
Assist in managing social media platforms, coming up with creative
content to repurpose across multiple platforms.
Assist in creating flyers, packets, marketing materials, etc.
Learn how to create marketing, website, and search engine
analytics, and create a tailored marketing strategy.
Internship Program Projects
Event/Seminar Marketing (Content Repurpose Project)
a. Event Marketing Campaign
b. Content Repurposing on Multi-Channels
c. Learn E-mail Campaign in Constant Contact
d. Community Calendar Posting
e. Social Media - Free Marketing Campaign/Posts
f. Social Media - Paid Campaign/Boosted Posts
g. Use bit.ly Links for Marketing Tracking Purposes
Marketing Handout (Content/Design Improvement Project)
a. Take an Outdated Marketing Handout Design + Improve Overall
b. Create/Design Marketing Handout in Entirety
Digital Marketing - Design, Create & Repurpose Digital Ad
a. Design an Effective Digital Ad re: Legal Services
b. Repurpose Content via Multi-Channel Approach - Google My
Business, Social Media Pages, Bing, Avvo, Lawyer Review, etc.
Blog Project - SEO, META-tags, and Key-words
a. Pulling content, articles, etc. from HLF Blog, Industry News,
and Publishing on HLF Blog, and then re-posting onto Google Blogger
for Content Push.
b. Learn how to manage and properly add content to a Word Press
Marketing Budgeting, Analytics, & Data Entry - Financial Analysis
a. Data entry - Gain valuable experience learning how to navigate a
major CRM and task management software.
b. Generating reports - Through diligent data entry and analytics
tracking, intern will learn how to both generate and analyze key
c. Analyzing key reports - Diligently tracking all marketing
expenses through campaign management, and then evaluating campaigns
ROI and profitability.
d. Software Training - Learn how to use and navigate a major CRM
system. Gain experience entering and tracking expenses, ROI, etc.
through modern tech + software.
Event/Seminar Results Tracking + Data Entry
a. "New Prospect" Tracking - Learn how to operate a CRM software
designed for legal industry. Track customers from the "new
prospect" phase through typical "new client" sales cycle.
b. Event Data Entry - Enter Attendee/RSVP/No-Shows Info
Video Content - Create Videos for Various Marketing Purposes
a. Marketing Video for Estate Planning Workshops/Seminars
b. Common-Estate Plan, Probate, Trust Questions - FAQs
Job Types: Part-time, Internship
Company's Facebook page:
Intern Candidate - Desired Qualities:
A strong passion/desire to learn marketing basics, and techniques
for how to effectively market a law firm.
Someone interested in receiving college credit or experience -
Experience in graphic design is a plus.
Some college completed (college-level Communications or Marketing
Interested in learning about estate planning, probate, elder law,
and Medicaid trust planning, and the different techniques used for
marketing each area of law.
Keywords: The Hayes Law Firm, Kalamazoo , Marketing Internship Opportunity at Estate Planning Law Firm, Other , Kalamazoo, Michigan
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