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Retail Personal Banker I

Location: Hastings
Posted on: April 8, 2021

Job Description:

GENERAL FUNCTION: The Personal Banker I is a branch position focused on using the consultative sales process to proactively identify and meet the financial needs of customers or prospects. The Personal Banker I maintains focus onacquiringnewhouseholdsand/or deepening existing customer relationships through a variety of activities, including but not limited to lobby leadership (Financial Centers) or aisle time (Bank Marts) and tele-consulting. This role is responsible forprocessingtellertransactionsas well as working as a member of the platform staff.




ESSENTIAL DUTIES & RESPONSIBILITIES:




Sales/Goals Function:


o Use the consultative sales process and Financial Needs Assessment to build a thorough customer profile and identify short and long term financial needs.


o Maintain an in-depth knowledge of Retail consumer and small business products/services and recommend appropriate solutions using our value proposition.


o Utilize CAMP and other approved Marketing tools to proactively reach out to customers and set appointments for periodic financial reviews.


o Establish close working relationships with assigned Business Partners (Mortgage, Business Banking Officers and Investment Executive), referring customers when appropriate to provide timely, holistic financial solutions.


o Work with the Financial Center team to consistently meet/exceed customer experience and production goals and enhance year-over-year revenue growth as measured by the Financial Center P&L.


o Provide guidance to Customer Service Representatives with respect to the sales and service process.




Customer Service:


o Promote customer satisfaction with a friendly, helpful demeanor and professionalism.


o Act with confidence by answering customer questions and owning customer issues.


o Maintain a position of trust and responsibility by keeping all business confidential.


o Follow the Bancorp Code of Business Conduct and Ethics and other related policies, maintaining ethical behavior at all times.




Bank Operations:


o Adhere to established policies and procedures while opening/servicing the full range of Retail products.


o Participate in the consumer loan and bankcard process, owning sourced loans from application through closing.


o Facilitate opening and/or closing procedures as a member of the platform staff as necessary.


o Work with the Financial Center Manager and/or Customer Service Manager, to maintain efficient branch operations.


o Process teller transactions and maintain a personal balancing record that is in line with policy. (Time spent on the CSR line will vary between 25%-60%, depending on branch staffing model and/or need.)




SUPERVISORY RESPONSIBILITIES: None.


Keywords: , Kalamazoo , Retail Personal Banker I, PR / Public Relations , Hastings, Michigan

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