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Digital Research Analyst

Company: VMLY&R
Location: Kalamazoo
Posted on: January 15, 2022

Job Description:

DescriptionPosition at VMLY&RAbout Us:At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking - harnessing creativity, technology and culture - to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.About the Role:We're looking for a -smart, digital research savvy analyst, possessing innate curiosity and a collaborative nature. - You will operate at a client level, with a focus on digital research, to uncover insights to help drive the business forward. - You will be responsible for; the design and execution of qualitative and quantitative website satisfaction, cross-media campaign measurement and website usability research studies, primarily through digital surveying techniques. -What's in it for you?Ability to make an immediate impact: -This role is perfect for motivated analysts looking to jump right in and contribute on day oneBuild the Future: Continual learning and skills development are paramount to our teams' successHigh visibility: -We are a very flat organization that encourages an entrepreneurial cultureFun: -Growth is fun! Positive team culture!You Will: - -Support the design and execution of qualitative and quantitative website satisfaction, cross-media campaign measurement and website usability research studies, primarily through digital surveying techniquesManage raw data collection from multiple sources and performs analysis to identify key insightsWork with team members to produce actionable deliverables (e.g. scorecards, ad hoc and project summary reports) to support strategic planning and marketing launch activities Interpret industry and historic customer data and trends to provide insightsConduct interim and post-campaign analyses to create preliminary and final storytelling reports Present insights to team members and clientsYou Have: - -0-2 years of online media and measurement experienceOutput reflects basic knowledge of client's business - financials, industry economics, competitive dynamics, marketing channels and client strategic issuesDemonstrates curiosity for the subject matter and the ability to connect results to implications for the businessTurn business objectives into measurable project goalsQuickly grasps and retains focus on key issuesCan articulate key program objectives, measurement strategy, and relevant results that drive to insightsUnderstands data quality and coverage issuesMaintain and support all company standards as specified within the Quality Management SystemBenefits of Working HereBest of benefits (health, dental, vision, 401(k), etc.)Corporate gift matching programPaid Time Off for VolunteeringParental LeaveCorporate discountsThe Diversity, Equity and Inclusion (DE&I) team at VMLYR guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Keywords: VMLY&R, Kalamazoo , Digital Research Analyst, Professions , Kalamazoo, Michigan

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